The Grader
branding, digital, packaging, print, websiteThe Grader
Uitdaging
The objective was to create an identity that would put more value to the brand and to envision website for improving the brand’s attractiveness, equity as well as prospective customer engagement levels. With our branding strategy, we were asked to place importance on the main element of the brand, the mastery of diamond-cutting and convey her advanced sense of details.
Merktrategie
Taking inspiration from the very nature of the business, the Branding was based around the diamond itself, its clarity and sharpness. The branding brought out the real essence of The grader’s work. We recommended a branding strategy that would distinguish The grader from its competition, targeting potential customers both on a local and international level.
The objective was to create an identity that would put more value to the brand and to envision website for improving the brand’s attractiveness, equity as well as prospective customer engagement levels. With our branding strategy, we were asked to place importance on the main element of the brand, the mastery of diamond-cutting and convey her advanced sense of details.