Urban Biorefinery

Create a Brand Identity & develop a one-pager that comply with the key messaging of Urban Biorefinery, which falls under two key areas: Sustainability and Minimalism.

We wanted to create a brand that can appeal to its target group, the younger generation, the ones that want to make a change. We tried to embody that spirit, and make a vibrant, direct, and up-to-date identity out of it. The digital medium gave us the opportunity to work with a saturated green colour, a colour that is associated with sustainability and nature.

A simple yet elegant shape represents reformation and is used as a logotype, accompanied with a minimal sans serif font with rounded edges, which makes the logo friendly and inviting. The one-pager displays the general information with clarity and hierarchy, accompanied by visuals, and provides a communication form.